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GENTLY AIR-DRIED CAT FOODS
PEAK NUTRITION without COMPROMISE
Different from conventional dry foods that are often mass produced and cooked at high temperatures ─ which deliver convenience but compromise nutrition, our foods are handcrafted in small batches and gently air-dried.
Inspired by the centuries-old technique of naturally preserving meats, our twin-stage air-drying technology uses the slow and gentle movement of air to craft ready to serve food that locks in nature’s goodness.
Air-drying is at the heart of what we do, but our recipes are special too.
Every great recipe starts with beautiful ingredients and New Zealand is home to the very best. Whether it’s grass-fed meat, free-range poultry or sustainable seafood, our ingredients are ethically sourced under New Zealand’s strict standards. Carefully crafted to match your cat’s biological needs as a carnivore, every air-dried recipe features 96% meat, seafood organs and bone ─ and excludes artificial preservatives like glycerins or unwanted ingredients including grains, potato, peas or tapioca starch.
Ready serve peak nutrition without compromise. Simply scoop and serve!
PEAK NUTRITION for ALL LIFE STAGES
Pure and simple, perfectly crafted for cats of all breeds and life stages.
Featuring world-class lamb, ethically raised by multi-generational family farmers in the mild and temperate climate of beautiful New Zealand.
Gently nourishing, full of nutrition and purr-worthy goodness.
AIR-DRIED SCOOP & SERVE
Gently air-dried and handcrafted to lock in nature’s goodness.
MEAT, ORGANS & NZ GREEN MUSSELS
Featuring 96% grass-fed lamb, organs, bone and New Zealand Green Mussels, designed to match the cat’s biological needs for a diet rich in meat.
FREE-RANGE GRASS FED FARMING
Grass-fed lamb, ethically raised on a diet of lush grass and sweet clover.
NO ANTIBIOTICS OR GROWTH PROMOTANTS
Raised without added hormones, antibiotics or growth promotants.
NO GRAINS SUGARS OR GLYCERINS ADDED
No glycerins, grains or high glycemic ingredients such as potato or tapioca starch.
A simple and nourishing recipe featuring grass-fed lamb, ethically raised in the mild and temperate climate of beautiful New Zealand.